Official Blog

Wearing Two Hats at WordCamp LA

Taylor Aldridge on September 4, 2014

WCLAX WordCamp Los Angeles keeps getting better. This year, by adding another full day of talks for designers, small business owners, and beginners, the organizers have improved upon an already stellar and full weekend of sessions and activities.

I have the honor of speaking not once, but twice. Friday morning, in the business track, I’ll wear my former small business owner hat, joining Wes Chyrchel for a short Q&A session covering what web shops need to know when scoping a project. After lunch, I switch to my Creative Director hat where, in the design track, I’ll present Uncommon Design for a Common Web.

I’m looking forward to connecting with WordCamp friends, and meeting up in-person with fellow 10upper, Senior Engineer Mary Cadwell.

Design visionary Louis Dorman joins 10up as Senior Designer

Taylor Aldridge on June 5, 2014

At 10up, we think that a truly outstanding web publishing experience happens at the intersection of great design, strategy, and engineering. We also know that the modern web requires talent that understands that great design is not just how a website looks, but how it feels across input interfaces and screen sizes. As we continue to grow our design team, we’re very excited to welcome a designer that embodies our vision of client-centered design, as innovative in its aesthetics as its interactions.

Louis Dorman has been designing for the web since the days of dial-up. After graduating from the Art Institute of Phoenix in 2001, he went on to be responsible for the design and manufacturing of millions of products around the world. Louis was one of the first employees at Mashable, one of the most popular WordPress-powered websites. As Art Director, he managed all areas of design, from the web presentation and UX to marketing collateral, as the company scaled to 30 million+ monthly unique visitors.

Louis was also a founder of AdCamo, which would become a pioneer in the development of background ad units under his direction. In addition to steering vision and project development, Louis hired and mentored creative and engineering teams, managed communication between sales and engineering, and created campaigns for clients like ABC, Comcast, Craftsman, MGM, Sony, and WWE, to name a few.